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October 17, 2019

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2019 National ¡Bravo! Awards, recognizing several categories including corporate and agency campaigns, diversity and inclusion, journalism and overall leadership in the Hispanic public relations and marketing communications industries.

October 17, 2019

 

In response to a recent op-ed about the missed opportunity in the streaming service market among Hispanics, Jose Villa, president of Sensis, notes that “the Hispanic market has been targeted sparingly and with mixed results by streaming video and OTT players” and opines that “Spanish-language content preference and consumption provides the best basis for identifying a unique market opportunity for streaming video in the U.S. Hispanic market.”  By Adriana Waterston - Horowitz Research

October 17, 2019

New global research released by Accenture Interactive offers guidance to chief marketing officers (CMOs) on strategies to use data respectfully and responsibly at a time when a majority of consumers (69%) would not do business with a brand if their data usage was invasive.

October 17, 2019

For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on this practice, which is referred to as the “pink tax,” is growing hotter. And it’s leaving the door wide open for new brands to make waves by openly calling attention to pink taxed items, challenging sexist stereotypes, empowering underprivileged women and creating products that put the comfort and desires of women, rather than society’s expectations, first.

October 17, 2019

This year marks the fifth year of our research on women in the workplace, conducted in partnership with LeanIn.Org. We look back on data and insights since 2015 from close to 600 companies that participated in the study, more than a quarter of a million people that were surveyed on their workplace experiences, and more than 100 in-depth one-on-one interviews that were conducted. (See our infographic below for top-level findings from the past five years.)

October 16, 2019

By Gonzalo López Martí - Creative director, etc.  /  lmmiami.com

  • Mimetic theory is a philosophical/anthropological concept subscribed by certain libertarian Silicon Valley types.

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October 17, 2019

LATV Network announced that it has hired Max Ramirez as Director of Digital Sales & Brand Partnerships based in its Los Angeles office.

October 17, 2019

NBCUniversal Telemundo Enterprises announced that it has partnered with Valence Media’s The Hollywood Reporter-Billboard Media Group, one of the world’s leading entertainment news and music publishers, to launch Latin Fest+ (working title), an immersive, week-long experience for the Latin entertainment industry, artists and fans.

October 16, 2019

Since the U.S. Supreme Court has settled the debate around the inclusion of the citizenship question in the upcoming 2020 census, the business community can once again focus on what truly matters: the rich data it will provide to all of us, and how to apply the new learnings that this data will unlock.  By Isaac Mizrahi-  Co-President of ALMA

October 16, 2019

A recent WARC newsletter offered up an article titled, “How e.l.f. re-engaged with consumers”. The review of how the U.S. cosmetics company achieved this was interesting and led me to reflect on the need to adapt your media strategy to be appropriate to your brand’s status.  by Nigel Hollis

October 16, 2019

With so much content available to young adults these days, their media consumption differs greatly from that of older age groups.
In this constantly changing ecosystem, TV channels and digital platforms are competing creatively to nurture their appeal to this audience.

October 16, 2019

With research, data, and insights commanding media attention today, an organization such as the Advertising Research Foundation ( ARF ) must help its membership understand and navigate the impact. The ARF is well prepared for this task. Its mission, according to Scott McDonald , chief executive officer and president, is “to further, through research, the scientific practice of advertising and marketing.”

October 16, 2019

Univision and Nissan have partnered, once again, for Nissan Presents: Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Sebastián Yatra.

October 16, 2019

Telemundo Deportes deployed a robust lineup of exclusive digital content to serve its digital fans with sports content customized for each platform and available 24/7.

October 16, 2019

Univision Communications Inc. announced that John Hannon will be joining Univision Houston as President and General Manager, effective immediately.

October 16, 2019

LBI Media, Inc. (with its affiliates, “LBI” or the “Company”) announced it has successfully completed its court-approved reorganization plan and emerged from the chapter 11 process.

October 12, 2019

At this year’s Cannes Lions, Peter Field’s analysis of entrants into the UK’s IPA awards declared a crisis in creative effectiveness, blaming organisational short-termism for the decline. At Kantar we have long championed the role of creativity in driving brand predisposition, that if converted into action, delivers short term sales and longer-term equity. So, if award-winning ads are becoming less effective, how can we help restore them to their former strong effectiveness?  by Daren Poole - Global Head of Creative / Kantar

October 12, 2019

When her time as a senior policy adviser in the Obama White House was coming to an end, Dr. Knatokie Ford had one question guiding her next move: How do we ensure that no matter who occupies the building next, the work will continue?  It was with that question in mind that Ford, who holds a doctorate in experimental pathology from Harvard, joined the #SeeHer initiative as an adviser on STEM and entertainment engagement. Ford's work in diversity and inclusion in STEM (science, technology, engineering, and mathematics) and her passion for the power of storytelling serve as the foundation for Fly Sci Enterprise, the company she founded to help leverage entertainment media to enact social change.

October 12, 2019

Marketers continue to be very focused on achieving greater effectiveness, more dynamic delivery, and better use of content. However, truly unlocking growth requires a broader mindset that addresses the entire customer lifecycle and the corresponding organizational support to make it a reality, including decision-making authority, budget alignment, and overall cross-functional empowerment.

October 11, 2019

The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.

October 11, 2019

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.

October 11, 2019

At this year's Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in an age of constant digital disruption?

October 11, 2019

This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.

October 11, 2019

AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,

October 11, 2019

Tony Nieves, MARCA President and co-founder, announced that Charles Neugebauer has been named VP, Executive Director of Strategic Services.

October 11, 2019

Telemundo and Quibi have partnered to produce daily news programming for the mobile platform when it launches in April 2020. As a part of the partnership, Telemundo is developing two exclusive shows for Quibi’s curated news and entertainment programming, Daily Essentials.