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August 14, 2020

If you are a recent college graduate, chances are you have taken several classes that you believe will help prepare you for your first job. Unfortunately, most of what you need to succeed in your work involves skills you never took a class to acquire. And that can complicate the application process.

August 14, 2020

Esports describes the world of competitive, organized video gaming. But who is its audience? And why should brands and marketers pay attention? In this episode, we sit down with Ben Paro, Category Director of Sports and Gaming at MRI-Simmons, as he explains the rise of this unique and faithful segmentation. Tune in to understand the innovative entertainment that eSports is serving up- and the opportunities it gives brands and advertisers.

August 14, 2020

While the market research industry has mostly embraced the Black Lives Matter Movement, I urge fellow researchers to go beyond issuing a powerful statement.

August 14, 2020

Solis Health Plans announced a partnership with Major League Baseball's Miami Marlins, winners of two World Series championships.

August 13, 2020

Today’s charged sociopolitical climate has underscored the importance of multicultural media for Black and Hispanic audiences, a new study from Horowitz Research finds. Three-quarters of Black (74%) and Hispanic (73%) consumers are at least occasional consumers of Black or Hispanic targeted media and 44% and 42% are frequent consumers, according to Horowitz’s State of Consumer Engagement 2020 study. The study, which was fielded in May 2020, also found that six in 10 Asians are at least occasional consumers of media targeted to them.

August 13, 2020

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview - titled “The Reopening of Hispanic Marketing”

Latest News

August 12, 2020

“Boxeo Telemundo” makes its return to Telemundo this Friday, August 14 featuring the former World Boxing Organization (WBO) Latin Champion and Tijuana, Mexico native, Ricardo “Hindu” Espinoza against Colombian and recently undefeated fighter, Brandon “El Metrallo” Valdes for the vacant WBO Youth Super Bantamweight World Title.

August 12, 2020

Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration.

August 12, 2020

Calle Ocho Live announced that the late Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will perform in an epic virtual duet of the Calle Ocho Live festival that is taking place October 4th.

August 11, 2020

The U.S. sporting goods industry -- which includes toys, sporting goods, and sporting goods and outdoors retailers -- is greatly underspending toward Spanish speakers, according to Kantar 2019 figures. Network English-language ad spending was $173 million dollars, while Spanish-language spending was only $4 million dollars.  The numbers don’t improve much when looking at spot TV spending, with just $1 million toward Spanish spot TV by advertisers.

August 11, 2020

The Telemundo Station Group announced that Migdalia Figueroa is the new President and General Manager of Telemundo 31 / WTMO, the Telemundo owned station serving Spanish-speaking audiences in Central Florida.

August 11, 2020

The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to Senior Vice President of Diversity, Equity and Inclusion for the division.

August 08, 2020

Nielsen's latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic.

August 08, 2020

Clipped by shrinking budgets and C-suite demands to demonstrate ROI for all their expenditures, marketers now face a curveball the likes of which they have never seen before: dealing with the marketing impact of COVID-19 and radical changes in consumer behavior. There will be winners and losers when the dust settles, and the media-spending decisions that marketers make now will have implications well into the future.

August 08, 2020

With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.

August 08, 2020

The biggest advertising agencies can be found in the largest metropolitan areas in the U.S. Since the days of Mad Men, Adland has been firmly centered in cities where trends are set, where art and culture thrive.  Somewhat ironically, for an industry stunted at diversity and inclusion, advertising feeds on the vibrant cultures that coalesce in urban America. So, what does the advertising industry look like without big cities? That’s a question we may be asking ourselves as the pandemic radically changes our ways—and locations—of working.

August 07, 2020

Fast-paced changes have upended FMCG/CPG operations. Predicting demand today is increasingly complex given ongoing shifts in consumer behavior. Does your data re ect pandemic-driven shifts, or tell you what to plan for next?

August 07, 2020

The WGAW’s Inclusion and Equity Group has released its third Inclusion Report to call attention to the lack of inclusion and equity in the entertainment industry, providing detailed data on the status of writers from historically underrepresented groups.

August 07, 2020

Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.

August 07, 2020

Televisión Dominicana has teamed up with sister network Cinelatino to honor the Dominican Day Parade with a televised “parade” of popular films from the Dominican Republic. Starting on Saturday, August 8, at 3 p.m. ET / 12 p.m. PT on Televisión Dominicana and continuing on Sunday, August 9, at 7 a.m. ET / 4 p.m. PT on Cinelatino, the event, dubbed Parada de Cine Dominicano, pays homage to the directors, talent and culture of the Caribbean country, and celebrates what it means to be Domini

August 06, 2020

In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the automotive industry, like many others, during the novel coronavirus (COVID-19) pandemic. With a rising number of cases in states across the country, many consumers remain cautious. Digital will become more important than ever before, and multicultural consumers—who are younger and more digitally connected than the general population today—will become important leaders in this more digital future.

August 06, 2020

s members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-packaged-goods (CPG) companies and retailers need to recognize that they are more than just a younger version of millennials (born 1980 to 1995). They are coming into adulthood with a distinct sensibility. That is one of the conclusions in our latest research report, The new age of the consumer.

August 06, 2020

NGL Collective has announced a strategic partnership with Data Management Platform, INFINIA, to offer advertisers greater one-to-one brand connections with the digitally-connected U.S. Latinx audience. 

August 05, 2020

The coronavirus outbreak has significantly harmed the finances of U.S. Hispanics. As the nation’s economy contracted at a record rate in recent months, the group’s unemployment rate rose sharply, particularly among Hispanic women, and remains higher among Hispanic workers than U.S. workers overall.

August 05, 2020

Why connecting data is the key to building exceptional and engaging moments

August 05, 2020

Programmatic advertising has become a key element in most digital ad budgets for its scale and efficiency in targeting and placing digital advertising. As a result, more brands are bringing the management of programmatic in-house. This shift is changing the role that brands and agencies play in this arena and the structure of how they are managed.