Top News

May 28, 2020

In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale.   Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America.  Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.

May 28, 2020

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

May 28, 2020

As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view. Previous research highlights not only the sheer size of the Millennial generation, which now surpasses Baby Boomers as the largest, but also its racial and ethnic diversity and high rates of educational attainment. This research also notes that Millennials have been slower than previous generations to establish their own households.

May 28, 2020

As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.

May 28, 2020

Univision, in partnership with Televisa, presents the special "Se Agradece" (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.

May 27, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

Latest News

May 27, 2020

“You get a car! And you get a car, and you…!” When Oprah gifted 276 unsuspecting audience members a brand new fully loaded Pontiac G6, cheers erupted from the crowd. In a similar fashion, but with far less flair, when market researchers “gift” clients fully loaded sales pitches claiming “you, you, and you get representative research,” the deafening silence is even louder. You see, just as the cars Oprah gave away weren’t technically free (guests had to pay the taxes), more than likely, the marketing research you’re getting isn’t technically representative. And from the results of your last marketing campaign, you’re probably starting to figure that out.  By Mario Xavier Carrasco - Co-Founder & Principal at ThinkNow

May 27, 2020

Why on earth would a brand of sliced frozen steaks be promoting data science on Twitter? Because the marketers behind the brand know that to be noticed and remembered a brand’s content needs to stand out from the crowd. Steak-umm’s social success highlights many of the basic principles of advertising success in general.  by Nigel Hollis

May 27, 2020

Welcome to this special VEGAS edition of Hispanicize Hangout, starring none other than my friends Mike Valdes-Fauli (CEO, Pinta) and John Santiago (CEO, M8) who truly dressed for the occasion.

May 26, 2020

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.

May 26, 2020

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend—whether that’s due to the pandemic’s economic impact on businesses or as a choice to dissociate from wall-to-wall coverage of death and infection. However, this strategy of limiting advertising is not sustainable with coverage of the novel coronavirus (COVID-19) here to stay for at least the medium term. And reducing advertising now could have long-term consequences.

May 26, 2020

All it takes is an “essential” trip to the grocery store to recognize we’re living in a strange time. Masked shoppers do a solemn dance, keeping a 6-foot distance and communicating who has the go-ahead with a brief nod and averted eyes.

May 26, 2020

The COVID-19 pandemic is posing staggering health and humanitarian challenges. As the crisis evolves, companies must act on multiple fronts to protect their employees, customers, supply chains, and financial performance. Retail and consumer-goods sectors have been particularly affected, with frontline employees directly at risk and companies struggling with demand that is either rapidly evaporating or surging well past the available supply.

May 23, 2020

VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

May 23, 2020

Personalization has been around for the better part of 20 years, and the superior performance it provides is well documented. However, social distancing measures imposed on most of the world in 2020 as a result of the coronavirus pandemic have already deeply affected advertising strategies. In fact, Innovid's recently released "Global Video Benchmarks Report 2020" confirms a new era of personalization has already begun. The data shows an acceleration of consumer impressions shifting away from desktops and laptops to connected TV (CTV). As a result, marketers need to expand beyond traditional display formats to create targeted, valuable omnichannel experiences with an emphasis on CTV.

May 22, 2020

Dealing with the coronavirus crisis and its aftermath could be the imperative of our times. Indeed, we have argued that it augurs the “imminent restructuring of the global economic order.”

May 22, 2020

It’s Asian American Pacific Heritage Month, and despite the current crisis, Asian Americans have much to celebrate. For years, this fast-growing, highly diverse multicultural group has been largely ignored by marketers, for reasons varying from “too many diverse subcultures” to “too many different languages” to “the general market advertising will reach them.” We’re seeing that now, more than ever before, Asian Americans are a galvanized group (the fastest-growing multicultural group in the U.S. with a buying power of $1.2 trillion), presenting more opportunities for brands to build trust and an emotional connection with them.

May 22, 2020

The latest insights from Comscore show that while certain retail categories saw significant decreases in visitation and consumer spending, overall spending and visitation to online retail increased across desktop and mobile in March 2020 compared to March 2019.

May 22, 2020

Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos' popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.

May 22, 2020

In response to alarming evidence of the continued disparate, negative impact of COVID-19, PepsiCo, Inc. and its philanthropic arm, The PepsiCo Foundation, launched an initiative to provide increased medical and economic aid to communities of color across the country where the company has long worked. The $7 million initiative is a comprehensive project to support immediate relief and long-term recovery.

May 22, 2020

Women In Film LA, ReFrame and IMDbPro announced the CURBSIDE SHORTS Two-Minute Film Challenge, inviting female and non-binary filmmakers from North America to create and submit for free a short film inspired by life while sheltering in place. What have you discovered about yourself, home, or neighborhood? How do you envision the future coming out of this pandemic? Have you imagined a new character or superhero? Or perhaps been inspired by a real life hero working on the front lines? The contest launches Tuesday, May 19, 2020 at NOON PDT at https://audpop.com/womeninfilm/curbsideshortsfilmchallenge and all submissions must be received by Tuesday, May 26, 2020 at NOON PDT.

May 21, 2020

COVID-19 has completely disrupted our sense of normalcy. Collectively, we’ve hung our hopes on our ability to create a “new normal” post-COVID with some semblance of life before the outbreak. But, life during this pandemic is not normal, nor will it be in the months ahead. From industries to schools and everything in between, routines have been fractured, lives altered, and jobs lost. As a market researcher working in an industry that thrives on consumer interaction, I can speak best to what I’ve seen while navigating this space and how I think the market research industry will respond to the looming uncertainties ahead.

May 21, 2020

Data science firm Civis Analytics today released new findings from its COVID-19 Impact Research, funded by the Bill & Melinda Gates Foundation. This ongoing survey research studies the social, economic, and educational impacts of COVID-19 in America. Since April 2, 2020, the team has run ongoing national surveys, with deep dives into Washington, Florida, Texas, and New York. The latest round of research highlights the disparity of the impact on communities of color and lower-income households.

May 21, 2020

The COVID-19 pandemic is likely to alter consumer behaviors permanently and cause lasting structural changes to the consumer goods and retail industries, according to findings of an Accenture survey of more than 3,000 consumers in 15 countries across five continents.

May 21, 2020

What’s next? That is the question everyone is asking. The future is not what we thought it would be only a few short months ago.

May 21, 2020

What trends and best practices should shared services and functional leaders be considering as they think about the evolution of their operating model? What role might global business services constructs play in enabling digital transformation across the enterprise?