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January 23, 2021

Global creative agencies are among the most decentralized business organizations in the world. Office heads and the client heads within their offices have complete independence in the way they manage their operations. Client heads are virtually unsupervised -- no one above them knows what work they are leading and whether or not fees and resources are appropriate for the work. C-suite executives focus more on the hunt for new business than on the management of their fragmented organizations. This makes agency transformations particularly tricky.

January 23, 2021

Quick question. When an agency is in serious financial trouble, where’s one of the first places their owners turn? If you guessed “agency new business consultants,” you’re not wrong.  By Mark Duval - The Duval Partnership

January 23, 2021

The Future 100: Trends and Change to Watch in 2021 highlights emerging consumer behaviors with 100 trend predictions from Wunderman Thompson Intelligence. Trends span culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, work and finance

January 23, 2021

(Y, sí, tu abuela también lo hace.)

January 23, 2021

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

January 22, 2021

Cross media planning offers an embarrassment of riches when it comes to the range of media and datasets available to marketers. This is why a seasoned professional like Kevin O'Reilly (pictured below), Senior Vice President of Product, Data and Monetization for a4 Advertising, is the go-to person to help optimize advertising messages in the planning stage through sales enablement across cable, OTT and digital.

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January 22, 2021

Diversity is more important now than ever. Organizations need to ensure that they are recruiting a diverseworkforce, and have the DEI strategies to empower diverse voices and inspire retention.

January 22, 2021

Last year around this time, I published “The State of the Union – Privacy Law’s Impact on the Sample Industry” sharing my views on how privacy legislation impacted the sample industry in 2019. Since then, the world has radically changed.  A worldwide pandemic sparked a global health crisis. Social and political unrest upended the status-quo, and Joe Biden was elected the 46th President of the United States. The election was so bitterly contested that it resulted in a violent attack by extremists on the U.S. Capitol. Many are wondering how we can collectively move forward.  By Art Padilla is a Director of Panels at ThinkNow.

January 21, 2021

Today’s crises, like the deaths that fuel the calls for racial equity, are not new; however, the responses to the crises are unprecedented. People in more than 4,200 cities and towns around the world have staged protests.  Fifteen to 25-plus million people in America have participated in them, and not just people from Black communities.  Over half of protestors (54 percent) are white, marking a notable difference from racial protests of the past.  By contrast, the US civil rights movement had hundreds of thousands of protesters. In addition, the largest group taking to the streets represents America’s newest generations, with the majority of protesters under the age of 35.

January 21, 2021

2020 was a year of historic growth for the U.S. consumer technology industry with sales up 17% (through Dec. 26, 2020)1 and according to The NPD Group’s latest Future of Tech2 forecast this momentum will continue into the first quarter of 2021. In Q1 2021, NPD expects 12% consumer tech sales growth versus Q1 2020. But even with a strong start to the year, comparisons to the monumental growth seen in the latter part of 2020 will result in a -2% decline year-over-year in 2021, as sales reach nearly $110 billion. NPD expects to see an additional year-over-year -2% decline in sales in 2022, followed by flat sales in 2023.

January 21, 2021

Not every marketer does influencer marketing, but a large majority do. In our first-ever forecast, we estimate that 67.9% of US marketers with 100 or more employees will use influencers for paid or unpaid brand partnerships in 2021.

January 20, 2021

Well, here we are again. It's a new year, full of hope, aspirations and ambitions -- even if a quick look outside as we emerge from our duvets seems to confirm that things are still horrible, a pandemic is still raging, democracy is still under threat, and the old issues of 2020 have not mysteriously disappeared.

January 20, 2021

Estrella Media announced that it has placed a season two renewal order for its critically-acclaimed prime time talk show Tu-Night con Omar Chaparro. The new season is scheduled to premiere on January 25, 2021, at 9 p.m. ET/8 p.m. CT on EstrellaTV.

January 16, 2021

There are positive signs of recovery in the global advertising industry, with the World Federation of Advertisers (WFA) reporting rising optimism and a resumption of deferred campaigns. But with actual ad spend still far lower than expected this year, marketers have had to do more with less, which means a greater reliance on effective measurement.

January 15, 2021

To better organize for a postpandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

January 15, 2021

WhatsApp, the Facebook-owned messenger that claims to have privacy coded into its DNA, is giving its 2 billion plus users an ultimatum: agree to share their personal data with the social network or delete their accounts.

January 15, 2021

Roughly four-in-ten Americans have experienced online harassment, with half of this group citing politics as the reason they think they were targeted. Growing shares face more severe online abuse such as sexual harassment or stalking

January 14, 2021

The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex.

January 14, 2021

The acceleration of key disruptive forces in retail is causing the rapid transformation of the industry. KPMG’s new report, “Revive to Survive,” outlines three disruptive forces shaping retail’s future, and makes five bold predictions on the future of the industry.  

January 13, 2021

NBCUniversal Telemundo Enterprises announced the appointment of two new executives as it expands its Revenue Strategy and Distribution business unit to develop and grow content monetization opportunities in the U.S. and around the world.

January 13, 2021

Univision Communications Inc. announced plans to launch PrendeTV, the only streaming service created exclusively for the U.S. Hispanic audience featuring free, premium 100% Spanish-language programming.

January 13, 2021

2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.  

January 12, 2021

GroupM, WPP’s media investment group, released new research that reveals that 1 in 2 (54.3%) of consumers believe it’s important to be equipped with the latest technology. Additionally, almost 82% of respondents believe that either they or a family member should be the only ones with access to health and fitness tracker data.

January 12, 2021

The ANA introduced new tools and capabilities designed to help marketers navigate the growing complexities posed by the procurement, integration, and activation of advanced marketing technology to optimize their technology investments.

January 12, 2021

Most of us were happy to turn the page on 2020 and discover what comes next. What that will be is still uncertain, but we know it won’t be a return to our pre-pandemic normal. With that in mind, let’s explore how agencies will win business this year.  By Mark Duval - The Duval Agency