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August 22, 2019

In this report, you will find an in-depth look at Hispanic-owned small businesses - where they are located, who owns them, and what and how they like to buy.

August 22, 2019

America is responsible for nearly half (48%) of the world’s advertising spending. This is followed the closest by measured nations in Europe, which represent 30% of ad spending. Together, these two regions account for nearly 80% of Nielsen-estimated global advertising budget and are driving the most annual growth in these investments. You’d expect this wide reach to result in consumers addicted to the new products that surround them. But interestingly enough, compared to the rest of the world, consumers in these two regions are the least open to trying new things.

August 22, 2019

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

August 22, 2019

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.

August 21, 2019

The average tenure for chief marketing officers of leading U.S. consumer brand companies decreased to 43 months from 44 months, according to the 15th annual CMO tenure study by leadership consulting firm Spencer Stuart.

August 21, 2019

Research supports the fact that there is a real confidence gap between women and men but not any difference in our ability. Cornell University found in a study that we underestimate our abilities and performance while men overestimate both. They also found that the actual performance of both genders did not differ in quality or quantity.

Latest News

August 21, 2019

The “opt out” revolution of high-earning women exiting the labor force to have babies, widely publicized in the early 2000s, may have been overstated.

August 21, 2019

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

August 20, 2019

Continuing its efforts to market to Hispanic vacationers, Carnival Cruise Line, the world’s most popular cruise line, has partnered with full-service marketing firm Pinta to expand focus on cross-cultural audiences.  

August 20, 2019

It is very easy to think of brands as a fixed entity defined by a logo and a set of specific characteristics; however, because the real power of brands originates in people’s minds maybe we need to think about a brand as an evolving entity that morphs and changes over time. Our job as marketers is to shape that evolution to best grow sales.  by Nigel Hollis

August 20, 2019

The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region.

August 20, 2019

Recent technological and logistical innovations in Latin America have given rise to myriad growth opportunities for retailers to engage with consumers across digital channels and geographic areas. One critical aspect that is helping expand ecommerce is the rising trust consumers have in making transactions online.

August 20, 2019

There’s definitely a car theme running through the latest advertiser rankings in radio, TV and cable. Just past the halfway mark of 2019, the top advertising categories are all related to driving: automotive dealers, insurance providers and fast casual-quick service restaurants.

August 17, 2019

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

August 17, 2019

Naming new brands is one of the most nettlesome marketing tasks. But now it's getting even more challenging, taking up additional bandwidth among time-strapped marketers.

August 16, 2019

The future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space.

August 16, 2019

I want to share some information for agency owners and new business leaders this week. I’ve written previously about how meet your annual sales goals, but I want to share it in a format that makes it easy for you to apply to what you are doing right now. This is the basic math of agency new business. You should be able to put it into practice immediately to help you reach your year-end targets.  by Mark Duval - The Duval Partnership

August 16, 2019

The United States has spent the past century expanding its economic power, and it shows in American families’ wealth. Despite income stagnation outside the circle of high earners, median family wealth grew from $83,000 in 1992 to $97,000 in 2016 (in 2016 dollars).

August 15, 2019

Want to trigger impostor syndrome? Try this: Imagine being invited to a blind wine tasting. With a bunch of French wine buffs. You’ll have to guess each wine’s region and year and defend your position in an in-depth discussion. Sweaty palms yet?.  by Maren Seitz - Director, Global Connect Center - Kantar

August 15, 2019

Nearly a third of U.S. adults (31%) follow local news very closely, but local news does not play an equally vital role for all Americans. Older Americans, black adults and those with a high school education or less show considerably more interest in local news than their counterparts, according to a new analysis from Pew Research Center. These same groups prefer getting their local news via the TV rather than online.

August 15, 2019

NBCUniversal Telemundo Enterprises announced it acquired the internationally-renowned production boutique Underground Producciones based in Argentina.  The new wholly-owned subsidiary will become an extension of the successful Telemundo Global Studios designed to super charge its growth and premium content production capabilities for prime time and digital platforms.

August 14, 2019

As the just-released “Retail Renaissance – A Growth Story” report from IHL Group points out, retail stores are definitely not going away. According to the report, for each company closing stores, 5.2 are opening stores. For every segment of retail, there are more companies opening stores than closing stores. Even the much-maligned department store category has more brands opening stores than closing them.

August 14, 2019

Nielsen launched Continuous Diary Measurement (CDM) with the first data delivery in five of the 46 markets converting to monthly reports effective with the July 2019 survey.

August 14, 2019

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

August 14, 2019

CBS and Viacom, two of the world’s leading entertainment companies, announced they have entered into a definitive agreement to combine in an all-stock merger, creating a combined company with more than $28 billion in revenue.

August 13, 2019

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.